Authentique, part of The Ordre Group, in collaboration with customer and brand experience agency Me the Customer and I, have jointly released the first luxury consumer-focused study on Digital Product Passports (DPPs).
Maghan McDowell, senior innovation editor at Vogue Business, has led the coverage of our findings. She lists the opportunites for brands and writes;
“Consumers want more from digital product passports, new survey says”
Please click the link here to read the full Vogue Business article. Reach out to info@ordre.com should you want to discover more from the luxury consumer-focused study on Digital Product Passports (DPPs).